About Us

Our Story

Our name is inspired by an army General –aspirational, driven, and stern, yet effective – as well as to connote the utility of the space that caters to the general needs of businesses. A place of endless possibilities: from closing business deals to networking with people, from a friendly conversation to a spark of business insights and ideas.

Our Logo

A badge is a recognition awarded to officials with exceptional accomplishment, contribution or qualification. This simple and sleek representation of the badge and plaque given to men of honour for their service portrays The General Room’s aspirations and achievements. Our goal is to create a prestigious image to attract customers with exceptional accomplishment or qualification.

The General Room provides:

  • A spacious, warm and welcoming lobby area with multiple discussion areas
  • Comfortable and well-designed large cubicle offices
  • Well-equipped meeting rooms with advanced facilities for global interactions
  • Individual desks with comfortable seats and ergonomic desks
  • The latest technical infrastructure (fast-speed broadband, fast photocopying, fax and printing services and a well-equipped pantry with premium consumables)
  • Efficient online booking, scheduling and membership management
  • Professional and well-trained concierge/reception personnel
  • Networking opportunities and community/member programmes for partnerships and collaborations

Our Vision

We aim to be the most sought-after collaborative business
base for businesses around the world.

Our Mission

We enable businesses to be more collaborative by managing
their general office needs with precision and professionalism.

Our Core Values

The General Room manages its business with PRIDE and provides our clients with:

P – Professionalism in all our dealings
R – Reliability in the provision of our services
I – Independence by freeing our clients from the mundane
D – Diligence in ensuring we do well
E – Efficiency in office management that set the benchmark